This Privacy Policy describes how Souq makeup UAE (“we”, “us”, or “our”) collects, uses, and discloses your personal information when you visit our website at www.souqmakeup.com (the “Site”) or otherwise communicate with us (collectively, the “Services”). For purposes of this Privacy Policy, “you” and “your” means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the “Last updated” date and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

The types of personal information we obtain about you depends on how you interact with our Site and use our Services. When we use the term “personal information”, we are referring to information that identifies, relates to, describes or can be associated with you. The following sections describe the categories and specific types of personal information we collect.

Information We Collect Directly from You

Information that you directly submit to us through our Services may include:

• Basic contact details including your name, address, phone number, email.
• Order information including your name, billing address, shipping address, payment confirmation, email address, phone number.
• Account information including your username, password, security questions.
• Shopping information including the items you view, put in your cart or add to your wishlist.
• Customer support information including the information you choose to include in communications with us, for example, when sending a message through the Services.

Some features of the Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.

Information We Collect through Cookies

We also automatically collect certain information about your interaction with the Services (“Usage Data”). To do this, we may use cookies, pixels and similar technologies (“Cookies”). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address and other information regarding your interaction with the Services.

Information We Obtain from Third Parties

Finally, we may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:

• Companies who support our Site and Services, such as Shopify.
• Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment in order to fulfill your orders and provide you with products or services you have requested, in order to perform our contract with you.
• When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy. We are not responsible or liable for the accuracy of the information provided to us by third parties and are not responsible for any third party’s policies or practices. For more information, see the section below, Third Party Websites and Links.

How We Disclose Your Personal Information

We may disclose your personal information to third parties under the following circumstances:

• Service Providers: We may disclose your information to vendors and service providers who perform services for us, such as:
  • IT management
  • Payment processing
  • Data analytics
  • Customer support
  • Cloud storage
  • Fulfillment and shipping
• Business Partners: We may share your information with business and marketing partners, including Shopify, to provide you with products or services and to advertise to you.
  • [NOTE TO MERCHANT: INSERT THE FOLLOWING SENTENCE IF USING SHOPIFY’S AD SERVICES, SUCH AS SHOPIFY AUDIENCES]
  • For example, we use Shopify to support personalized advertising with third-party services. To restrict Shopify merchants that use these ad services from using your personal information for such services, visit https://privacy.shopify.com/en.
• With Your Consent: We may share your information with third parties when you direct, request, or otherwise consent to our disclosure of certain information, such as:
  • To ship you products from a third-party vendor
  • Through your use of social media widgets or login integrations
• Corporate Transactions: We may disclose your information in connection with a business transaction, such as a merger or bankruptcy.
• Legal Obligations: We may disclose your information to comply with any applicable legal obligations (including subpoenas, search warrants, and similar requests), to enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users, or others.

We will use commercially reasonable efforts to ensure that any third party to whom we disclose your information is contractually obligated to keep your information confidential and to use it only for the purposes for which we disclose it.

Here, you can also include a table outlining the categories of information you disclose and the recipients. An example table might look like this:

Security and Retention of Your Information

We have implemented commercially reasonable measures to protect your information from unauthorized access, disclosure, alteration, or destruction. However, no internet transmission or electronic storage is ever completely secure. We cannot guarantee the security of your information.

We will retain your personal information for as long as necessary to provide you with the Services, comply with our legal obligations, resolve disputes, and enforce our agreements.

Your Rights and Choices

Depending on your location, you may have certain rights with respect to your personal information. These rights may include:

• The right to access your information: You may have the right to request a copy of the information we hold about you.
• The right to rectify your information: You may have the right to request that we correct any inaccurate information we hold about you.
• The right to erase your information: You may have the right to request that we delete your information.
• The right to restrict processing of your information: You may have the right to request that we restrict the processing of your information.
• The right to object to the processing of your information: You may have the right to object to our processing of your information.
• The right to withdraw consent: You may have the right to withdraw your consent to our processing of your information (where such processing is based on consent).

To exercise any of these rights, you can contact us using the contact information below.

We will respond to your request within a reasonable timeframe.

Complaints

If you have any concerns about our privacy practices, you can file a complaint with us. You can contact us at [your email address] or [your phone number].

We will investigate your complaint and respond to you within a reasonable timeframe.

International Users

If you are located outside the United Arab Emirates, please be aware that your information may be transferred to, processed, and stored in the United Arab Emirates and other countries where we or our service providers maintain facilities. These countries may have different data protection laws than your home country.

Contact

If you have any questions about this Privacy Policy, please contact us at [your email address] or [your phone number].

Additional Considerations

As mentioned previously, you may also want to consider including the following sections in your privacy policy: